Self-Paced Learning

Executive summaries are key elements of your business development documents, often the only part decision- makers will read. Learn to write them quickly and effectively in this fast-paced workshop. Whether you sell to governments or other businesses, offer products or services, work for a large, established organization or a small startup, Winning Executive Summaries will give you knowledge and tools to enhance your performance.

Course topics include:
• Principles of customer focus
• Uses of executive summaries
• Planning
• Organizing
• Writing
• Examining for customer focus and effectiveness
• Revising to be clear, concise, and correct

Workshop Description
Winning Executive Summaries is a self-paced Training Course, that corresponds to a1-day skill- building session. It’s packed with case studies, examples and tips on how to craft a hard-hitting executive summary organized around your customer’s most important issues—the hot buttons.

You will learn to use customized tools for planning and writing with great efficiency. You willl receive those tools in electronic form to apply to your next executive summary.

Who Should Attend
• Market or Account Managers
• Sales Professionals
• Proposal Managers
• Capture Managers
• Business Development Managers